SPRING London has been appointed to handle PR activity for MAIOCCI. The Swiss brand, based in Zurich features an exclusive jewellery line and a signature clothing collection. The jewellery is hand made in Europe and features statement Swarovski Crystals in a myriad of colour combinations. For spring / summer 2014 key colours include spring flower tones and candy tones, aqua, light topaz, berry, deep green and blue with accents of vibrant orange, acid green and yellow. Every season MAIOCCI presents a collection of dresses and separates featuring simple geometric lines and shapes. Both the clothing collection and jewellery reflect the personal style of creative director Crina Okumus. MAIOCCI is currently sold in 15 countries around the world and available online at maiocci.com.

www.maiocci.com