Fashion blog What Emma Did launches blogtique

    Fashion blog WhatEmmaDid.com has announced the launch of a blogtique. Founded by Emma Campbell six years ago, WhatEmmaDid.com will now offer an online dress boutique as well as the blog. Additionally, Emma is the first blogger to host her own collection as an extension of running a blog. Emma comments: “I spotted a gap in the market to grow the blog to not only provide fashion, beauty and lifestyle news, but to let readers have a place to shop too. To my knowledge, there are no other fashion blogs which have launched into ‘blogtiques’. The boutique is affordable, with items priced at blogger friendly prices to encourage other bloggers to shop. For 2016, I’ll be designing my own items which will sit under the ‘whatemmadid’ brand.” The boutique is available to view online.


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