Fashion label Bracken has appointed DECEMBER to handle its PR activity. Founded by designer, Joseph Nigoghossian, the RTW line features a strong focus on universal and unisex garments. Bracken’s first offering for pre spring 2014 features prints on silk and heavy brushed cotton sateen twill. A graphic floral inspired by traditional Persian textiles and the woodland backgrounds of Tyrus Wong feature on skate cut shorts, trousers and combat blouses to create a soft street military feel. A delicate lavender ghost check on Georgette refines the staple flannel shirt, and a simple sweatshirt in Italian lamb’s suede is a luxurious twist on a streetwear classic. The collection also includes a range of interchangeable leather accessories including single panel hat shapes, and an evolved series of Joseph’s signature bra bags. Bracken is stocked at PRIMITIVE in the UK.

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