Iroquois has been appointed by London W11 to handle its PR, press and publicity. London W11 is the brainchild of fashion expert and cashmere specialist Eva-Maria Khan, who launched her cashmere label after 25 years in the fashion industry. Working internationally in fashion and business capitals Paris, Milan, Hong Kong and Munich, her experience spans from buying, to wholesaling and product development at brands including Dior, Prada, Calvin Klein, Helmut Lang and Jean Paul Gaultier. Eva-Maria identified a gap in the market for versatile cashmere that is both luxurious and affordable. Named after the Notting Hill area, the W11 collection has international origins, produced in Italy and Scotland by partners who have a long heritage in making the finest cashmere possible. Having initially started as a wholesale business, October 2015 sees the expansion of London W11 selling to a wider international audience through the brand’s website LondonW11.com. The autumn/winter collection offers a full range of cashmere pieces from sweaters, polo necks, ponchos and jackets to specialist loungewear pieces including joggers, shorts and cashmere robes. Prices start a £115 for scarves, £210 for cashmere jumpers and up to £465 for the knitted cashmere coats.

www.londonw11.com
www.iroquois.co.uk
@IroquoisPR