Fashion PR agency PLATFORM has been appointed to represent fashion label Pitchouguina. Created by Russian-born designer, Anna Pitchouguina, each design starts with the fabrics, with each season’s inspiration coming from a selection of textures and colours to begin the creative process. The spring/summer 2016 collection features a mix of cream, navy and blue colours that create a sense of summer nostalgia, with hints of the seaside. The designer mixes stiff textiles with fine lace trims and soft sheer fabrics. The collection features transparent detail to overlap and create additional subtle colour mixes with linear and checked woven patterns. The brand offers both directional, special items as well as casual, everyday pieces. Details such as button up pockets, wide straps and cross backs add a modern, yet feminine touch.

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