Fashion Now: Estonia has appointed Whitehair Co to handle its PR activity. The showcase is part of the British Fashion Council’s 2014 International Fashion Showcase scheduled during London Fashion Week in February 2014. The showcase features four emerging Estonian designers including footwear designer Kärt Põldmann, outerwear and accessories designer Jo Nurm, footwear and leather accessories designer Scheckmann, and womenswear designer Marit Ilison. Each designer will showcase their collection, inspired by the Nordic concept of kaamos, or the feeling of cocooning oneself from the coldness of winter. The collections feature key trends such as minimalism and deconstructed sportswear, transporting the wearer to a crepuscular world inspired by observation and self-reflection

www.britishfashioncouncil.co.uk