As Felicities enters its 14th year of trading, the agency has re-branded, which has included a refreshed website and logo, a move to new premises within WeWork Spitalfields and developed a refocused business model. The new direction for the agency includes a new showroom portfolio of fast growing and established labels, whilst the smaller, entry level and start-up brands will now be offered mentoring and consultancy rather than showroom retainer contracts. This change in direction is a result of industry changes, as well as the increasing requests for support from a greater number of start-ups. The final stages of the rebranding process will be a new online, stylist loan system on the Felicities website and the launch of a sister company Start Your Own Fashion Label Ltd which will host a membership site with a full range of resources for start up fashion designers.

www.felicities.co.uk
@FelicitiesPR