Eco-conscious design duo Felder Felder has announced its partnership with BMW i for London Fashion Week. The collaboration sees German sisters Daniela and Annette Felder reveal their hero Florida Flamingo print for spring/summer 2016; by printing it on a fleet of electric BMW i3 cars. BMW i, pioneers of the electric vehicle, and the eco-conscious designers are collaborating for the first time this September. The twins will be using the striking fleet to take their ‘FROW’ from party to show to help them keep to their schedules. The sisters, who normally travel on bicycles, love that this year they will be able to navigate around London Fashion Week using the nippy cars without adding to their carbon foot print, “We are excited about the venue change, it keep things fresh and these cool electric cars can navigate around central London with ease. We’re so pleased we are able to connect VIPs to our show in an eco-friendly and stylish way. They will be able toenjoy a moment of peace in the craziness that is Fashion Week.”

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