APR Communications has been appointed by contemporary fine jewellery brand Livyora to handle its PR activity with immediate effect. The agency’s remit includes implementing a comprehensive media relations and targeted PR campaign to launch Livyora as a luxury brand in the UK market. Livyora’s launch collection, Vita, is a celebration of life, drawing its inspiration from the ancient Greek, Egyptian and Indian mythological tales as well as incorporating characters from modern day popular fiction and film.

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