Fiorelli partners with Cancer Research UK

 

Fiorelli has partnered with Cancer Research UK to launch its new Rosie Bella bag in celebration of its 25th anniversary. The launch of Rosie Bella follows a public campaign throughout Race For Life events this summer. The chosen name Rosie Bella was unveiled on July 31 after members of the public were invited to submit suggestions via Twitter, Instagram and Fiorelli pop-up sites at Race For Life locations this summer based on someone that they love, admire or are inspired by. The winning entrant, Kiran Bhatia took part in the Richmond Race For Life and dedicated the bag to her two nieces Rosie (5 years) and Bella (3 years) who recently lost their granddad to cancer. The Rosie Bella is priced £39 with £10 donated to Cancer Research UK for every charity bag sold. The Rosie Bella is available to buy online at fiorelli.com now.