Fluorescent PR has been appointed to handle the PR for new French brand, Merci Handy. The agency will devise and implement the PR strategy for the Merci Handy Cleansing Hand Gels as well as handle new product developments in 2017. Specialising in hand and hygiene products, the company was founded by school friends Roland and Louis who wanted to introduce fresh and genuinely effective products into the market. Merci Handy will launch Black Vanilla, Cherie Cherry and Flower Power Cleansing Hand Gels in all Topshop stores in December priced at £2.90. The Lollipop, New Wave, Coco Rico and Oh My Lemon fragrances from the 7 Shades of Love Hand Cleansing Gel collection are also available from Selfridges, Fenwick, Sephora and Colette across Europe.

en.mercihandy.com
@MerciHandy
www.fluorescentpr.com
@TeamFluorescent