Fluorescent PR has been appointed to work with cult towel brand, AQUIS. The agency will devise and implement the PR strategy and industry/celebrity seeding. Designed to dramatically reduce the stress and strain on your hair from heat and styling an AQUIS Hair Towel or Turban absorbs moisture more quickly and gently than other towels. It doesn’t just dry your hair quickly, it reduces and even eliminates many of the factors that damage hair in the first place. AQUIS Hair Towels are the original Californian hair towel containing AQUIS’s revolutionary Aquitex a uniquely absorbent fabric which transforms microfibre into a luxury towel fabric using woven fibres finer than silk. Aquitex has 4-7x the water-wicking rate than ordinary cotton towels, and increases your hair’s natural ‘wicking’ properties while lowering friction and enabling faster hair drying resulting in less frizz and hair breakage. With a specific towel for your hair type – choose from Lisse (curly/wavy hair) or Waffle (straight hair).

www.AQUIS.com
@AQUISHair
www.fluorescentpr.com
@TeamFluorescent