Fluorescent PR has been appointed to handle the PR for COLORSMASH Color Kissed Hairspray which launches exclusively on iZ Beauty from June 2017. The agency will devise and implement the UK PR strategy for the COLORSMASH collection. iZ Beauty is a new premium destination website for all of your beauty needs. Created by Izabelle Hammon, iZ Beauty focuses on offering the very best in nail and brow products. Stocking brands like iZ Nails, Christian Faye and now COLORSMASH, the website curates global brands that deliver high performance colours and formulas that are beauty kit essentials. COLORSMASH Color Kissed Hairspray (£16.95) is a temporary spray-on hair colour that provides a vibrant touch of violet, pink or indigo that stays on the hair throughout the day. Simply spray 8-10 inches away from your hair to add a pop of colour. The more you spray, the more vibrant the hue. Allow to dry, then simply brush through to reveal soft and touchable hair. This nutrient-rich dye adds colour and gloss with zero damage. The colour envelops the hair but doesn’t penetrate the cuticle. Free of drying iron-oxides, this paraben and gluten free formula contains avocado, quinoa, pot marigold, grape seed extract, sunflower seed and aloe vera extracts. Natural ingredients that deliver intense hydration and moisturisation. Delivering a rich and nourishing colour in an innovative formulation, COLORSMASH Color Kissed Hairspray rinses out of the hair in one to three shampoos and fades beautifully.

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