Fashion and lifestyle PR agency Peachy PR has been appointed by international start-up brand Swaheelies to handle all UK PR with immediate effect. Swaheelies was launched in spring 2014 as a social enterprise by Kenyan-based Chania and New York-based Caitlin. The two career women shared a passion for footwear and African design that has allowed them to create a brand that empowers talented Kenyan artisans, enabling them to grow, develop and benefit from the success of the business. Swaheelies also provides financial support to increase the numbers of Kenyan children being given the opportunity of an education. Swaheelies have committed that with every pair sold, they will contribute to a child’s annual school fees. The agency’s remit includes promoting the brand as providing shoes with a purpose, with national press targeted on all levels and the story of the brand and its founders used to raise awareness of the product and to communicate its cause of supporting educational initiatives.

www.swaheelies.com