French lingerie brand Bestform has appointed Brandnation to handle its media relations for the underwear and swimwear brand. The brief includes repositioning the brand in the UK market, targeting a younger audience and increasing brand awareness through all media channels across trade, consumer, digital and social. Brandnation will also be launching the brand’s social media strategy within the UK, working closely with the European markets. Bestform is targeted at the 18-30 year old independent, uncomplicated woman who has a busy lifestyle. The collections are designed with the importance of perfect support and fit with cups available from B-J. The ranges include intimates, shapewear and swimwear as well as a Wirefree Collection.

www.bestform.com