Fudge announced as Official Hair Partner for London Collections: Men 

 

Professional hair brand Fudge is collaborating with the British Fashion Council for a second season as the Official Hair Partner for London Collections: Men while supporting both new and established British designers. The SS14 showcase takes place in June (see Fashion Insight Events) and includes Burberry, Alexander McQueen, Tom Ford, J.W. Anderson, Richard Nicoll, Jonathan Saunders, Sibling, Belstaff and Topman Design. As the official hair partner, Fudge will play host to ‘The Fudge Fix’, a dedicated salon and lounge area on the third floor at The Hospital Club for attendees in need of styling or hair cut. The brand will also provide a second styling station on the lower ground floor at Victoria House offering blow-dries, styling and dry cuts. This season, Fudge has also teamed up with Mr.Rizzo, a men’s salon in Covent Garden that will be open to the general public over the three day event offering complimentary male haircuts and styling. Last season Fudge partnered with Richard Nicoll, James Long, Meadham Kirchhoff and Christopher Shannon.