Brandnation has been appointed by premium functional sportswear brand Odlo to handle its UK media relations. The brief includes managing Odlo’s UK press office covering trade, specialist and consumer media across both men’s and women’s sectors. The remit also encompasses the launch of Odlo’s major new autumn / winter 2014 marketing campaign ‘The Art of Layering’ as well as activating an extensive ambassadorial programme with Odlo’s global athletes. Founded in Norway in 1946, Odlo invented functional, premium, high quality sportswear and base layers for men and women. The brand moved to Switzerland in 1946 and is renowned for the three-layer principle incorporated into the base layers (warmth, comfort and performance. Odlo introduces outerwear for autumn / winter 2014, introducing a hybrid active lifestyle and urbanwear collection, bringing the brand’s heritage, design expertise and credibility to a new audience.

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