Future acquires stake in Handpicked Media, a marketing agency for independent digital publishers, creating Handpicked Future. The partnership sees Future acquire a 35 percent stake in Handpicked Media, which represents over 500 independent websites and blogs, reaching over 3.5 million unique users a month in the UK and six million globally. The Handpicked Future partnership provides Future with access to Handpicked’s roster of influential blogs and independent sites across a range of lifestyle channels including Fashion, Beauty and Entertainment. And in return Future will drive the effective commercialisation of those sites. Key sites include salihughesbeauty.com, movie-moron.com, recipesfromanormalmum.com, beautyandthedirt.com, fashioneditoratlarge.blogspot.co.uk. As a pioneering agency working in social media, Handpicked Media has curated a growing portfolio of influential sites across a range of lifestyle channels since it was launched in 2009 by entrepreneur Krista Madden. It manages the interaction between its community and a range of consumer brands, offering clients an array of opportunities to reach a very targeted and highly engaged audience.

www.handpickedmedia.co.uk
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