Professional hairstyling brand ghd announces the launch of ghd aura. Developed by styling experts and scientists, ghd aura is a new drying and styling tool that features brand new Laminair technology to deliver a more concentrated, non-turbulent air stream. Unlike other hairdryers, Laminair technology aligns hair in a single direction, creating a focused airflow with even speed and temperature, leaving hair ultra-smooth and shinier. Cool-Wall technology keeps the casing and nozzle cool to touch at 44˚C, versus 126˚C. This innovation allows you to get closer to the scalp giving increased root lift and volume, setting your style as it dries. The next generation brushless motor means ghd aura is smaller, lighter and 60% quieter, which consumes 17% less electrical energy. Priced at £145, ghd aura is available from June 27 exclusively at Selfridges stores and selfridges.com before rolling out nationwide on July 14 into the finest salons, select premium retailers and ghdhair.com.

Image credit: © ghd aura™ 

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