London specialist fitness studios Good Vibes has appointed instinct pr to handle all media relations from February 2014. Founded in 2006 by Nahid de Belgeonne, Good Vibes offers a mindful and modern approach to health and wellbeing through its range of practices developed to cultivate awareness of the body and its capabilities. Offering classes in Glow Yoga, Glow Cycle, Power Plates, Ballet Tone and Pilates, Good Vibes gives the opportunity to hone techniques whilst gaining a better understanding of balance, movement and ability. Between the two London studios, there are 3,000 members with plans to make Good Vibes available across the UK. instinct pr will handle all consumer media relations for Good Vibes with the aim of increasing awareness amongst the studios’ target consumers. News stories, wider features and positioning Nahid de Belgeonne as a ‘go-to’ expert will form the bulk of press office activity as well as blogger outreach, case studies and celebrity liaison.

www.goodvibesfitness.co.uk
@goodvibesstudio