In a first for both GQ.co.uk and Bally, their collaborative inaugural native advertising video campaign goes live today. Comprising 10 How-to videos created by GQ and sponsored by Bally, the site’s new channel will see GQ’s Style Director Robert Johnston and GQ.co.uk’s Fashion Editor Nick Carvell team up with Vlogger and YouTube star Jim Chapman to advise on various ways to be the most stylish man in the room. From ‘How to shine your shoes in 15 seconds’ to ‘How to win a debate with aplomb’, and ‘How to layer for winter’ to ‘How to spot what shoes say about you’, the videos will be available to view on the GQ.co.uk for four weeks.

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