Hair care brand JOICO has partnered with Brazilian colourist Denis de Souza, to bring his passion and international eye for colour and luxe techniques to the brand. De Souza is known as the innovator of the natural Californian style colouring technique resulting in exotic, sun-strewn strands which has earned him a celebrity clientele including; Kate Mara, Olivia Wilde, Zoe Saldana, Mila Kunis, Rachel Bilson, Nicole Richie, and Lucy Hale, as well as a top colourist nomination from US VOGUE. De Souza’s passion for hair colour and preservation, coupled with his ability to cultivate creative techniques align seamlessly with JOICO’s philosophy and line of innovative products. De Souza will visit the UK for the first time in January 2016.

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