London-based creative direction and communications consultancy Sample has been appointed to represent men’s underwear and loungewear brand Hamilton and Hare. The brand’s hero product is inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best. Sample will work on a range of projects including handling the publicity for brand ambassador, boxer Frank Buglioni. Additionally, Richard Grainger has joined the team as Art Director focusing on print design and visual identities for clients. Past work includes projects for Dollop, LCF, Bottletop, Nike, Jose Cuervo and Winterville.

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