High-quality professional camera brand Hasselblad has appointed Neville McCarthy Associates to oversee and implement its PR and communications strategy in the USA, China, Japan, UK, Germany and France. The brief involves comprehensive media relations across traditional and online media, executing interactive events, identifying strategic brand alliances and international influencer outreach. The agency will implement a tailored international media campaign to top-tier technology, travel, financial and lifestyle media, to leverage Hasselblad’s heritage and build excitement around new brand announcements.

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