Hearst Magazines UK announces the launch of a new luxury magazine, British Town & Country. Launching in May 2014 with a June issue, the biannual British Town & Country will be produced by the team behind Harper’s Bazaar, led by Editor-in-Chief Justine Picardie. With an insider’s view of high society, high fashion and high culture, the title will impart a uniquely British sensibility while drawing on the legacy of the revered US Town & Country, which has chronicled American life since 1846, providing an irreplaceable guide to the very best that the world has to offer. The title will offer a mix of fashion, beauty, food, wine, art, philanthropy, travel and stories about society’s most intriguing people. Town & Country will celebrate men and women of style, culture and accomplishment who give something back to the world, whether in service, philanthropy or creative endeavour. It will define and reflect the UK’s New Establishment – from Stella McCartney to the Prince of Wales; Roman Abramovich to the Duke and Duchess of Cambridge. The magazine will reveal a broad cultural landscape, detailing the pastimes and passions of leading figures and families, documenting notable weddings and parties and offering an inside look at the lives of the rich and powerful. With a cover price of £4, Town & Country will launch with a print run of 60,000 and will be supported by a strategic marketing campaign and partnerships with key Hearst Magazines UK titles. In addition to traditional magazine retailers, British Town & Country will be strategically distributed to reach its luxury-focused reader, with copies in first-class airline lounges, luxury hotels and leading property agents.

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