Hearst UK, the premium content and experience business, has launched a pop-up Creator Network of trusted editors, influencers, photographers and video creatives, who are all able to create branded content for Hearst’s valuable commercial partners whilst working remotely. The innovation comes as a solution to the current climate of home working within the industry. The network will allow clients to work on compelling branded content campaigns with an array of Hearst’s in-house talent, including editors from the recently-launched Hearst Influence Network, along with external influencers such as Monikh Dale, Tess Ward, Em Furey, Callie Thorpe, Scola Dondo, Louise Boyce and Tom Kemp. Hearst Studio, Hearst’s branded content service, will handle the campaign concepts, pre-production and post-production, while working virtually with creators to capture custom video and images outside of a traditional shoot environment.

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