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Heart-in-Diamond relaunches as ANATA
ANATA, formerly Heart-in-Diamond, has announced its relaunch with a new name and website. Originally launched in 2005, ANATA diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as earth-mined diamonds. Available in a range of cuts, colours and carats, ANATA diamonds are completely bespoke. ANATA specialises in offering diamonds that can be personalised or embedded with sentiment by using particles of carbon extracted from hair or ashes. The carbon sample is used as the diamond growing foundation to create the jewellery piece.