Helena Christensen designs new Hello Kitty T-shirt for Oxfam

 

The new Hello Kitty T-shirt by Oxfam Ambassador, Helena Christensen has launched. Sanrio and SWAROVSKI ELEMENTS have also contributed to the creation of this T-shirt, available exclusively in Coin stores from September 11. This initiative began with the partnership between Oxfam Italia and Coin, as part of Women’s Circle for Change, the communications campaign and fund-raising project focusing on women’s rights and their ability to build a better world. The new Hello Kitty T-shirt, dedicated to the much-loved character devised by Japanese company Sanrio, which has generously granted Oxfam Italia the rights to use the character free of charge, has been made in a limited edition. With this T-shirt, Hello Kitty is transformed into Helena Christensen for a project in favour of Oxfam Italia. Sanrio worked directly on developing the concept with the Danish top model and photographer, as well as on the creation of exclusive graphics, enhanced with SWAROVSKI ELEMENTS. The limited edition Hello Kitty T-shirt is available from today exclusively in Coin stores.