H&M and MenWith launch a data-based capsule collection

    H&M launches a collection based on data derived from the most engaging posts on the Instagram accounts @menwithclass and @menwithstreetstyle. The capsule collection launches online at hm.com and in selected stores from 22nd August.

    By looking at the posts with the most views, comments and general engagement the men’s design team has together with MenWith created a capsule collection based on those styles. The collaboration includes styles such as a knitted roll neck, the perfect hoodie, trousers with contrast piping, a plaid scarf, beanie, suede cap and the statement biker jacket. The collection launches on 22nd August in selected stores and online at hm.com.


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