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H&M announces face of Conscious collections
H&M has introduced two new collections, Conscious and Conscious Exclusive. Available in store from April 10, 2014, both collections will star supermodel Amber Valletta, known for her interest in sustainability. The Conscious collection contains key fashion pieces, each made with materials that are more sustainable, such as organic cotton, Tencel, hemp and recycled materials. It will be available in all H&M stores that carry womenswear, as well as online. Amber Valletta comments: “I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.” For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion. Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online.
