H&M has announced the launch of its new brand, ARKET. ARKET will be a modern-day market, offering essential products for men, women, children and the home. The first store will open early autumn 2017 on Regent Street in London and online in 18 European countries. The range includes men’s, women’s and children’s ready-to-wear and accessories collections and a homeware department – all composed of ARKET’s own products alongside a selection of the best examples from other brands. Stores will also include a café where location permits. The café will be based on the New Nordic Kitchen and its vision of quality ingredients and healthy living. ARKET has worked closely with producers to select and develop materials and techniques that enable the brand to offer customers high quality and long-lasting products at an affordable price.

www.arket.com