H&M announces the opening of a flagship store in Australia. The first H&M Australia store showcases apparel, underwear and accessories for men, women, kids and baby, as well as H&M’s Home concept. A specially designed Australia Exclusive Collection will also be available for the launch and features 47 items of limited edition apparel and accessories for men and women. Specifically designed to complement the Australian lifestyle, the women’s capsule collection was designed with a Bohemian girl in mind with a rock & roll edge, whilst the men’s collection drew inspiration from the Australian ‘surfer dude’ with a more contemporary twist.

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