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H&M returns to Paris catwalk with H&M Studio
On February 26, H&M will return to the Paris catwalk with H&M Studio, the new name for its key seasonal fashion collection. H&M Studio has its own dedicated design team at H&M, who each season create a limited-edition collection featuring the hottest looks and statement pieces. During Paris Fashion Week, the autumn / winter 2014 H&M Studio collection will be revealed through a livestream at hm.com. Ann-Sofie Johansson, H&M’s creative head of design comments: “It’s so exciting to show H&M Studio in Paris, and to present the season’s key trends and pieces in one collection. H&M Studio is about our love of fashion, at the heart of everything we do.”
