H&M announces the launch of a Recycled Denim line produced using recycled cotton from the Garment Collecting Initiative. Customers have been encouraged to donate old unwanted clothing in stores since the beginning of 2013 in return for vouchers off their next H&M purchases. At the end of February 2014 H&M will launch the first products made of these recycled textile fibres including five classic denim pieces, such as jeans and jackets. Any proceeds from the garment collecting project will be donated to the H&M Conscious Foundation.

www.hm.com
@hmunitedkingdom