Instagram influencer Joe Wicks, better known as The Body Coach, is working with health food retailer Holland & Barrett to promote its newly packaged range of nuts, seed and snacks. The former personal trainer, famed for his Lean in 15 Instagram videos, will be working with the retailer to create recipes, provide healthy lifestyle tips and bust common misconceptions that nuts are full of calories and therefore should be avoided when wanting to lose weight. The digital campaign will see Joe share a series of nut based recipes over the coming months in addition to fun, engaging and motivational guides to inspire consumers to get in shape this year. The content will be available on Holland & Barrett’s website and Facebook page as well as Joe’s own Facebook, Twitter, Instagram and YouTube channels later this month.

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