Homes & Gardens celebrates centenary with launch of premium website

    Homes & Gardens, Britain’s oldest decorating magazine, is celebrating its centenary this month with a 136% uplift in advertising revenues year-on-year, its biggest advertising generating issue in recent years. The 276-page commemorative collectors’ edition goes on sale today, Thursday 02 May. The June edition is also the title’s biggest issue in more than 10 years in terms of pagination and includes 60 pages of exclusive anniversary-themed content charting the values, aesthetics, styles, opinions and characters to have graced the pages throughout Homes & Gardens’ history. Looking to the next 100 years, a definitive 26-page section called ‘The Hundred List’ bookmarks the tastemakers of today – the designers, decorators and furniture makers, garden designers and retailers – who are setting the style agenda for the next 100 years. In its milestone year, the brand also establishes itself in the digital space with the launch of homesandgardens.com, a new premium website dedicated to delivering decorating inspiration, stunning houses and design insights from industry players to the brand’s growing online audience. A lively calendar of reader events across the summer will be hosted, including talks with some of the best-known authorities in the industry and the first Homes & Gardens House Tours. Heal’s, who advertised in the launch issue of Homes & Gardens in June 1919, is also partnering the brand as part of the birthday celebrations. A window display unveiled at its flagship Tottenham Court Road store will throughout May feature a capsule furniture collection designed by Homes & Gardens using the Heal’s Designed by You concept. The three-piece set, styled for classic living rooms, features fabrics from Homes & Gardens’ III collection from Baker Lifestyle at GP & J Baker and comprises a velvet sofa, pink armchair and footstool.  Heal’s is also sponsoring a three-page gatefold in the birthday issue. The collection can be viewed at Heal’s flagship store on Tottenham Court Road. The full list of Homes & Gardens’ Summer Series can be found at homesandgardens.com/events.


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