British eyewear brand HOOK LDN has appointed John Doe to handle its press and publicity. The appointment accompanies the opening of HOOK LDN’s first ever standalone store, on Redchurch Street, Shoreditch. HOOK LDN was founded by music business entrepreneur Zak Biddu, with Simon Goodfellow in place as Managing Director. The brand specialises in creating high quality style-led designs, HOOK LDN’s first store will showcase collections of sunglasses and optics, all inspired by and designed in London. Priced at £85 / €100 for opticals, £95 / €115 for sunglasses and £125 / €150 for AAA frames.

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