Premium department store House of Fraser announces the launch of a dedicated plus size online shop for 2014. For the first time, House of Fraser will offer a destination for fashion conscious plus size women of all ages up to a size 28. The new store launches March 3 at houseoffraser.co.uk and will bring together a carefully edited selection of the most popular plus size clothing ranges. A contemporary womenswear offerring will include Anna Scholz, whose trademark luxury fabrics and elongated silhouettes have gained a devoted celebrity following and Juna Rose from the Scandinavian Bestseller group. Young fashion brands AX Curve, Little Mistress Curvy and Samya and will offer a selection of fun fashion forward pieces at affordable price points. Classic British lifestyle brand Chesca will be joined by international names including Marina Rinaldi from the MaxMara group and two new additions to the UK market Persona and Taking Shape. Special occasions are catered for by Viviana eveningwear who specialise in simple silhouettes, gentle draping, opulent beadwork and luxurious fabrics. The store will also include lingerie, hosiery and swimwear brands that specially cater for larger sizes. Charnos XeLence hosiery will be available up to a size 32; the patented design includes Lycra Xceptionelle technologies ensuring the tights are shaped to the body for a perfect fit. Lingerie brand Freya will offer form fitting lingerie and swimwear up to a K cup. Persona swimwear will also be stocked up to a size 20 and swimwear brands including Dickins & Jones and Biba will be extending their size range up to an FF cup. The online store launches March 2014 at houseoffraser.co.uk. Sizes will range from 14 – 28.

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