Hunter has announced plans for 2016 that will see the brand step away from the traditional fashion calendar. In a bid to increase engagement with the customer Hunter is looking to explore and amplify its authentic connection to music festivals with multiple customer-facing moments planned globally for 2016. Never constrained by tradition, collaborations with Instagram, tech start-up Grabyo, Ocean Outdoor and most recently Periscope, saw Hunter evolve the fashion show experience and it is this spirit and momentum which will be carried through into 2016.  Hunter is also set to open a number of flagship stores in key markets in 2016, including Tokyo, Hong Kong and New York following the success of its first flagship which opened in London in 2014.

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