Imperial War Museums (IWM) has joined forces with the pattern specialists PATTERNITY to create The Fleet of Dazzle. The new product range launches during the London Design Festival in September 2014, available in IWM shops in October 2014. PATTERNITY has collaborated with IWM, drawing inspiration from its extensive naval archives to design a range of monochrome dazzle products to wear and use, boldly reimagining the iconic dazzle camouflage pattern painted to disguise and protect ships during the First World War. The collaboration also sees the creation of a special film project: Patterns of conflict + unity in collaboration with film maker and Fashion Features Director at Pop, Lily Silverton. The new film and product range will be launched at the IWM + PATTERNITY DAZZLE SHOP at LDF’s Design Junction in September 2014 housed within a sculptural installation also designed by PATTERNITY. The Dazzle collection includes a Tote (£35), Limited Edition Print (£100), Tee (£35), Cushion (£40), Wallet (£35) and Mug (£12).

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