Indonesian fashion designers launch pop-up shop at Fenwick of Bond Street

    The British Council, Fenwick of Bond Street and Centre for Fashion Enterprise at London College of Fashion, University of the Arts London (LCF) have announced that, from April 18 to May 3, the windows of Fenwick department store on London’s Bond Street will showcase brand new contemporary collections by five emerging fashion designers from Indonesia. A Fenwick edit of the collections will also be available to buy in an exclusive pop up shop in the store, which will run from April 18 to May 18. It will be the first time that a collective of Indonesian fashion brands have been under one roof and available to buy on the UK high street. The backdrop to both the window display and pop up shop will be designed by two students from the BA (Hons) Fashion Visual Merchandising and Branding course at London College of Fashion, UAL: Aysen Asova and Elena Sanniti. Students at LCF were asked by Fenwick of Bond Street and the British Council to respond to a brief that outlined the importance of creating an eye-catching and elegant display, while reflecting the artistic and creative content and effectively showcasing the work of the Indonesian designers. The Indonesian designers participating in the pop-up Shop are Toton, Major Minor, Peggy Hartanto, By Velvet and Sean & Sheila. The designers are all alumni of the Indonesia Fashion Forward programme (IFF).


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