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Instinct PR appointed to handle Birchbox Taxis campaign
Instinct PR has been appointed by beauty e-commerce company Birchbox to handle its Birchbox Taxis campaign. From February 20-22, anyone who hails a Birchbox Taxi will receive their own complimentary Birchbox. Passengers will receive a box of five or six hand-picked beauty and lifestyle samples en-route to their destination. Each Birchbox Taxi is a replica of the Birchbox its subscribers receive each month, presented in five shades from fuchsia to seafoam green. Additionally, Birchbox is giving away an annual Birchbox subscription plus 500 Birchbox Points for those not based in London. Simply re-gram or re-tweet an image of the Birchbox Taxis using #birchboxtaxi for a chance to win.
