instinct pr has been appointed by Blue Inc to handle its PR activity. Founded in 1912, the high street fashion brand now has over 170 stores across the UK and a transactional website, offering young fashion styles at affordable prices for men, women and boys. The agency’s remit will span across handing all consumer media, campaigns and celebrity outreach. The overall objectives for the PR activity are to raise the awareness of Blue Inc amongst its target customer and increase traffic to the website to support the brand’s significant growth in recent years.

www.blueinc.co.uk
@BlueInc