Consumer PR agency Mason Williams Communications has been appointed to handle the national launch of an innovative new interactive fitness website WorkoutIn.com. The site offers a brand new concept in online fitness, allowing those looking to improve their fitness to connect live to an expert instructor using a computer and webcam and participate in a wide range of small group or one-to-one exercise classes at a time and place that suits their schedule. The agency’s remit includes handling the PR, social media and blogger outreach activity for the site, which has been developed by Cheshire based Internet entrepreneur, Patricia Koch, in partnership with fitness expert, Andy Johnson.

www.workoutin.com