JAM has been appointed by JST Jodie to handle public relations activity and drive national, consumer awareness of the fitness and wellbeing supplement brand, developed by fitness guru and body builder, Jodie Marsh. In 2009, Jodie underwent a two-month body transformation, and went on to win the International Natural Bodybuilding Federation Championships in 2012, all supported with her own JST Jodie range of supplements. The launch of her personal range of lifestyle and weight management supplements are available to both men and women interested in enhancing their fitness regimes. JAM will carry out a strategic PR campaign, targeting national lifestyle, health, fitness and beauty press, with a key interest in women’s titles and undertake a targeted blogger outreach program. JAM will be kicking off with a PR drive for the brand’s sleep aid supplement, SLEEPEX and the HEBEX skin supplement, along with launching the recently developed OMG Protein Bars. The agency will provide support around key events and promotional activity to drive sales and educate target audiences on the wealth of quality products JST Jodie has to offer.

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