Jeroboam has announced the launch of five new fragrances. What began as an exercise in olfactory exploration has resulted in the genesis of a completely new brand. Jeroboam is a dynamic new fusion of tradition and modernism from Jovoy founder François Henin, and renowned perfumer Vanina Muracciole. Each of the five perfume extraits in this exclusive range is based on a proprietary and breathtaking blend of enigmatic musks. The five scents comprise Origino, a base fragrance to be worn alone or under other fragrances; Insulo, an oriental musk; Hauto, a floral solar musk; Oriento, and oriental floral musk; and Miksado, featuring a blend of fragrant ingredients in which fruity and spicy notes fuse with an assemblage of precious woods and musk. The Jeroboam fragrances are housed in elegant 30ml flacons. The Jeroboam range of fragrances launches in Selfridges at the end of May priced at £80 for 30ml extrait de parfum.

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