Jewellery & Watch has unveiled fresh new branding ahead of its February 2016 show, including a new logo and new inspiration behind the show. Organised by i2i Events Group, the annual trade event, welcomes over 400 brands each year. The new branding focuses on The Art of Jewellery; with close-up imagery of a variety of pieces, highlighting the texture, detail, intricacy and artistry of the designs. This in turn, provides a gallery feel that artistically captures the sculptural form of the jewellery whilst emphasising the premium nature of the exhibitors on show. The vision behind the change is to bring together a vast range of exhibitors, combining different styles, all under one roof. The designs have been tailored to suit different buyers with artistic tastes and a keen eye for design and beauty. Ensuring the audience can identify with minimalistic yet strong crafted pieces of ‘art’, the rebranding is confident, clean, refined and edited.

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