Jimmy Choo has unveiled its first men’s fragrance Jimmy Choo MAN. The new scent has a powerful freshness set amongst a woody, aromatic fougère. The fragrance opens with notes of lavender and mandarin essence blended with honeydew melon; heart notes of geranium and pineapple leaf; and base notes of patchouli. The bottle was inspired by an antique hip flask, representing traditional design imbued with an edge of rock n’ roll rebellion. Jimmy Choo has cast British actor, Kit Harington as the face of their Autumn Winter 2014 campaign. Jimmy Choo MAN EDT is priced at £29 (30ml), £42 (50ml) and £62 (100ml) available from August 11.

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