Hair salon and product house Jo Hansford has announced the launch of its Expert Colour Care Platinum Collection. Created to brighten and clarify blonde, highlighted or grey hair, products include a shampoo and conditioner especially formulated to lightly cleanse, tone and refresh blonde or grey hair. The mild, sulfate and paraben free Platinum Shampoo (£16) and Platinum Conditioner (£18) both contain violet tones to remove brassiness and discolouration leaving colour radiant and restored. The product collection harnesses a unique colour care system designed to be gentle enough for daily use and yet still results-driven to allow clients to extend the life of their salon, at-home or natural colour. The range contain Heliovita colour care complex, a unique formulation exclusive to Jo Hansford, and key ingredients of sweet blue lupin peptides scientifically proven to keep hair colour-fast for up to thirty washes; prodew amino acid blend to strengthen and provide colour protection whilst repairing surface damage; sunflower seed extract to provide protection from oxidation and UV radiation; keratec to shield against environmental damage and to smooth the hair cuticle; and pomegranate oil, which is deeply nourishing for the hair.

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