John Frieda has announced the launch of its Frizz-Ease Forever Smooth Anti-Frizz Primer. Formulated with a unique technology, the Frizz Immunity Complex, infused with pure coconut oil, this new primer is designed to produce a lasting reaction with hair protein, preventing it from absorbing the air’s moisture. Results include instantly smoothed hair and, with continued use, overall improved hair texture and total frizz elimination. The John Frieda Frizz-Ease Forever Smooth Anti-Frizz Primer is available now at Boots for £9.99.

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